Projects
BUSINESS CASE
Travix
How might we create an engaging experience for users that don't really care about specific dates and/or destination?
WEB
rik.marketing
rik.marketing is a Dutch marketing agency. My challenge was to translate the new brand identity into an online experience.
BUSINESS CASE
Tomtom
How might we save time on a electric car route when a destination is known?
PRODUCT DESIGN - MOBILE
Toon
Implementing a re-branding, creating a design system (mobile) and improving features based on research and best mobile practices.
PRODUCT DESIGN - DISPLAY
Toon
Thinking features, implementing principles, alignement and joy in Toon.
GAMIFICATION - WEB
Philips Sonicare
Engaging users through gamification: Philips Sonicare in The Sims Freeplay for The Artificial.
ICON SERIES
Straw
Icon series inspired by countryside straws. Available for purchase!
ICON SERIES
Aboriginal
Explorations on mystical symbology, inspired by aboriginal cultures for to[icon].
ICON SERIES
Afiado
Icon series inspired by pure abstraction for to[icon]. Featured at Infinite Icon from Sandu Publishing and available for download under CC-BY License at toicon.com.
© Susana Passinhas 
susanapassinhas@gmail.com