Designing the customer experience for letgo new service: letgo oto+, a second hand car transactions B2C and C2B.
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rik.marketing is a Dutch marketing agency. My challenge was to translate the new brand identity into an online experience.
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How might we create an engaging experience for users who don't really care about specific dates and/or destination?
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Inspired by the sunny countryside of Portugal - Alentejo. I designed this icon series inspired by the straws and their thin shape, simple yet pleasant. Available for purchase at thenounproject.com
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How might we save time on an electric car route when a destination is known?
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Implementing a re-branding, creating a design system (mobile), and improving features based on research and best mobile practices.
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Thinking features, implementing principles, alignment, and joy in Toon.
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Explorations on mystical symbology, inspired by aboriginal cultures for to[icon].
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Icon series inspired by pure abstraction for to[icon]. Featured at Infinite Icon from Sandu Publishing and available for download under CC-BY License at toicon.com
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Engaging users through gamification: Philips Sonicare in The Sims Freeplay for The Artificial.
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